For sale by private treaty. Noorder partners GmbH, Hamburg.
mRNA.med
The category name of RNA medicine. One buyer. Control transferred within 24 hours of cleared escrow.
There is exactly one mRNA.med. It is available now. It will be sold once.
We publish no asking price. You name a figure. We answer within two business days.
Where the market is going
RNA stopped being a platform bet in 2023. It is now a drug class with a Nobel Prize, approvals across four therapeutic areas, and ten figure acquisitions behind it.
RNA medicine is a category rather than a technology, because one mechanism now yields approved drugs in cardiology, haematology, hepatology and rare disease. That is what a category is.
- 2023
- The Nobel Prize in Physiology or Medicine went to Katalin Karikó and Drew Weissman. It was awarded for the nucleoside base modifications that made mRNA therapeutics possible. A field receives that once.
- USD 9.7 bn
- What Novartis paid for The Medicines Company in 2019. The point of the deal was one siRNA asset, inclisiran, now marketed as Leqvio. A single molecule in this class was worth close to ten billion dollars before it was approved.
- USD 3.3 bn
- What Novo Nordisk paid for Dicerna in 2021, for siRNA capability.
- March 2025
- The FDA approved Qfitlia (fitusiran), the first siRNA therapeutic for haemophilia A or B. The class keeps clearing new indications instead of consolidating around one.
- About 17 % a year
- What independent market houses forecast for mRNA therapeutics. Grand View Research runs to 2030, Precedence Research to 2035. They disagree on the absolute figures, as such forecasts always do. They do not disagree on the direction.
Sources: nobelprize.org · novartis.com · nature.com · investors.alnylam.com · grandviewresearch.com. Checked 7 September 2026.
Organisations tend to notice the naming consequence late. Every category that matured before this one ended with its generic name in a single company's hands. It was never the company that waited.
What names like this sell for
Category domains are an asset class with public prices.
An exact match category domain trades in seven and eight figures, because the buyer is not paying for traffic. The buyer is paying to end an argument about who owns the term.
- Rocket.com
- USD 14,000,000 in 2024, to Rocket Companies. A company that had already named itself after the category, buying the name to match.
- Chat.com
- USD 15,500,000 in 2023, bought as conversational AI became a category. It now resolves to ChatGPT.
- HealthInsurance.com
- USD 8,130,000 in 2019, to Health Insurance Associates.
- Medicare.com
- USD 4,800,000 in 2014, to eHealthInsurance Services.
- Voice.com
- USD 30,000,000 in 2019, to Block.one.
- Hotels.com
- USD 11,000,000 in 2001. Twenty five years on, still the brand.
Figures as recorded in the public list of most expensive domain names (Wikipedia, checked 7 September 2026), which covers cash only sales. Reported domain prices are self-declared unless confirmed by the escrow agent. They are cited here as the market's public reference points, not as a valuation of this name.
Healthcare has already cleared eight figures for a name that describes a payment mechanism. No pharmaceutical company has yet paid that kind of money for the name of a drug class. We read that as a gap in the market rather than as evidence against one.
Our own estimate is that simply holding mRNA.med is worth EUR 1 to 2 million to an organisation in this field, before a single page is published on it. That value sits in publication reach, in how quickly answer engines find and cite you, and in position within whatever the AI layer turns into next.
That figure is our assessment, not a third party's. We put it in writing for one reason. It is the floor of what the name does on its own, with no product, no campaign and no traffic behind it. Everything a buyer builds on top comes after that. An offer that starts below it is answered, but it is not a negotiation.
Why now, and not in three years
Answer engines resolve a question to an entity before they choose a source.
Generative engine optimization is the practice of shaping how answer engines cite you, because those systems match a concept to an organisation before they match a query to a page.
Large language models build an internal map of which organisation is a given concept. They then cite whichever source matches that concept most cleanly. A domain whose name is the category is the strongest available signal that a brand and a concept are the same entity. It is also the one signal a competitor cannot replicate by publishing more content, buying more keywords or hiring a better agency. The effect compounds, because citations become the material that produces further citations.
That is why the window is narrower than it looks. Search behaviour is moving to systems that answer rather than list. Those systems are forming their entity maps now. A name acquired after the map has set buys a correction, not a position.
Why the suffix works in your favour
.med is a purpose built namespace, and it reads that way to a clinician.
.med is operated by Medistry LLC under an ICANN registry agreement, with Nominet as technical registry. Its stated purpose is to give users a trusted place to find medical information. Allocation and use sit under an Advisory Board, which may set further conditions at its discretion, including after a sale. To clinicians, regulators, investors and patients the suffix reads as a deliberate statement about where a company belongs. A generic suffix says nothing at all.
We state that plainly. Some resellers claim .med is restricted to verified practitioners. The registry's own registrant agreement does not say so, your counsel will check, and a claim that fails that check would be the most expensive sentence on this page.
Speed
Control moves within 24 hours of cleared escrow.
A same registrar account push transfers a domain within hours, because it does not invoke the inter registrar transfer process at all.
The domain sits at united-domains. The buyer opens an account there, which takes minutes and costs nothing. On release of escrow the name is pushed directly into that account. This path avoids ICANN's five to seven day inter registrar transfer window. It also avoids the sixty day lock that follows a change of registrant. You control the name the same working day.
Some buyers prefer to hold the name at their own corporate registrar. That works too. The push happens first, then the onward transfer runs on your schedule instead of on the transaction's.
Make an offer
Name your figure.
We publish no asking price. What a category name is worth depends on what the buyer intends to do with it. Tell us what you would pay and what you would build. Every enquiry is answered personally within two business days. Every conversation is confidential, including the fact that you made one.
One expectation, stated so nobody wastes an afternoon. We assess the value of merely holding the name at EUR 1 to 2 million. Comparable category domains have changed hands between USD 4.8 million and USD 30 million. An offer should reflect that this is an asset transaction.
Represented by Noorder partners GmbH. Direct enquiries only. Broker enquiries are welcome with a disclosed principal. You can also write to domains@noorder.partners, or .
Questions
Answered plainly.
Is mRNA.med actually for sale?
Yes. mRNA.med is owned by Noorder partners GmbH, Hamburg. It is offered for sale by private treaty to a single organisation. It is not parked, not listed at auction, and not being shopped to several buyers at once.
What does it cost?
There is no published asking price. The buyer names a figure and we answer within two business days. We assess the value of merely holding the name at EUR 1 to 2 million before anything is built on it. That value sits in publication reach, in findability in answer engines, and in position in the AI layer to come. Comparable category names have sold between USD 4.8 million and USD 30 million. The first figure is our own estimate. The second are public reference points for the class, not a valuation of this name.
How fast can it be transferred?
Within 24 hours of cleared escrow. The domain is pushed between accounts at the same registrar. That avoids ICANN's five to seven day inter registrar transfer window and the sixty day lock that follows a change of registrant.
How is the transaction secured?
Through licensed escrow at Escrow.com, against a signed purchase agreement. The buyer funds escrow. The domain is pushed. Funds are released only once the buyer confirms control.
Who can register a .med domain?
.med is operated by Medistry LLC under an ICANN registry agreement, with Nominet as technical registry. The registrant agreement states that the namespace exists to provide a trusted space for medical information. Allocation sits under the registry's Advisory Board, which may impose further conditions on registration and use. Confirm the conditions current at signing with your registrar.
Can the domain be leased instead of bought?
Yes. Lease to own is available. So are earn out structures tied to defined milestones, and arrangements in which the domain is contributed to a NewCo in exchange for equity.
Why does an exact match domain matter for AI search?
Answer engines resolve a question to entities before they select sources. A domain whose name is the category is the strongest available signal that a brand and that category are the same entity. Competitors can publish more content. They cannot replicate the name, so the citation advantage compounds.
Is RNA.med available as well?
Yes. RNA.med is held by the same seller and offered on the same terms. They can be bought together or separately. A buyer taking both removes the category name from the market in one transaction.
The asset and the terms
What changes hands.
- Domain
- mRNA.med
- Characters
- 4 to the left of the dot. Exact match for the category term, with no hyphen, no substitution and no plural variant.
- Registry
- Medistry LLC under an ICANN registry agreement. Technical registry Nominet. Registry policy verified 7 September 2026.
- Seller
- Noorder partners GmbH, Hamburg, Germany
- Transfer
- Same registrar push within 24 hours of cleared escrow, via Escrow.com
- Structures
- Outright purchase, lease to own, earn out against milestones, or contribution to a NewCo against equity
- Governing law
- Germany, exclusive venue Hamburg
- VAT
- All figures are net. German VAT is added where applicable. Supplies to businesses outside Germany are treated under the reverse charge procedure where the conditions are met.
Nothing on this page is a binding offer. It is an invitation to make one. Every structure described here is subject to a separate written agreement.